Event Marketing: Use Facebook strategically to sell-out your event


Leverage Facebook: Growing your community on Facebook and promoting your events with ads might have become more difficult! Our speakers share strategies to help you reach out to more fans and sell-out your tickets with ads on a low budget.

Backstage Pass by Peatix is a community event for event organisers - exchange lessons, connect with people who enable events and grow as a group. We're in our 13th session!

In this Facebook edition of Backstage Pass, you will:
  • Learn how Singapore Committee for UN Women maintains an engaged community on Facebook and strategies they take to effectively use the events page leading up to their event
  • Facebook advertising can seem daunting but it is a powerful tool to spread awareness of your Facebook page and upcoming events. Take home effective strategies that you can start implementing immediately
  • Prior to the event, attendees will be asked to submit Facebook ads that they have run on Facebook but didn't do well. Our industry expert will run through them during the event and discuss how they can be improved to get better results.
Grab your organiser tickets: RSV-Pea today!
"Am I an organiser?" Click "read more" below for FAQs.

Update: Sheena will unfortunately not be able to join us at the event. She very much wanted to share her knowledge with us, but due to unforeseen circumstances, she is not able to. We are joined by Mark Thompson.


Head of Partnerships, Singapore Committee for UN Women | Global Team Lead, Project Inspire
Amra Naidoo is the head of Singapore Committee for UN Women’s media relations and corporate partnerships, and the global team lead for Project Inspire, a youth social entrepreneurship competition. Amra is passionate about social entrepreneurship and social innovation for sustainable and impactful development.
With a background in the development sector, marketing and business development, for the past 7 years Amra has worked closely with social enterprises, non-profits and for-profit organisations fostering strategic, sustainable partnerships. In particular, she enjoys working with for-profits and corporate partners to kick-start sustainable social impact.

Mark Thompson, The Marketing Guy at Street Smart University
Mark is an entrepreneur & marketer who knows how to build a business with zero funding. He's currently running his 4th business, Twenty & Free, where he helps university students build their first profitable business while still in school. Mark has set his sights on raising a new wave of entrepreneurship in Singapore, one based on realism, sales, marketing and profit.

What does my ticket cover
Each ticket comes with light dinner and a drink.

Say Hello to our wonderful Partners

Venue Partner:

The Hub Singapore is Singapore’s largest community of start-ups and impact entrepreneurs. We are a coworking space in the heart of Singapore and also offer mentorship, incubation, workshops, events, marketing support and a dedicated corporate engagement program.

Am I considered an "event organiser?"
Peatix encourages events of all kinds to blossom - anything from tech talks, workshops and classes to theatre, art performances to parties, gigs to private dinners and gatherings. So yes, you're probably one without knowing it.

I provide relevant services (audio-visual services, photobooth rental, app) - can I attend?
Yes, we're an inclusive community. At the same time, organisers prefer to mostly meet other organisers. We require vendors to pay a higher entry of $25 and respect that this event is not a platform for selling services.

Why can't I buy more than 4 tickets in one transaction?
Diversity is important to us - come meet new friends!
Why isn't the event free?
We serve food at wonderful venues. The price is not designed to be a barrier - we offer discounts to students, youths and dreamers.

What's your refund policy? We understand that things may crop up. Feel free to transfer your ticket or approach us for a refund.

Can I pay at the door?
Yes you can, at $20.

Are you looking for partners?
Glad you asked - please drop us a line.

Who organises this?
The Community Manager at Peatix Singapore - Shilpa S Nath.

More questions?
Contact shilpa@peatix.com.

Event Timeline
  • The event description was updated. Diff 2016-05-16 06:44:04
More updates
Mon May 16, 2016
6:40 PM - 9:30 PM SGT
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Organiser (early bird) $12.00
Organiser (standard) $18.00
Vendor $25.00
Venue Address
128 Prinsep Street, 188655 Singapore
Peatix Singapore